We’re in awards season and it has been a busy few weeks already, with many of our clients winning prestigious awards. Last week, Cork Airport was recognised for excellence in project management for the execution of their Charity of the Year fundraising events at the Ireland Chapter of Project Management Institute’s National Project Awards 2018. Travel Counsellors Melanie Cahill, who won the title of Honeymoon Specialist 2018 at the Brides of Limerick Awards, and Sarah McCarthywho was named Top Performing Travel Counsellor in Ireland at the Travel Counsellors global conference, were also recognised this past month too. Augustus Cullen Law Solicitors won Best SME at the Wicklow Business Awards.

Taking the time to put yourself, or your team, forward for a business accolade can produce a variety of gains. Even being shortlisted alone can attract huge attention.


Employees want to work for the biggest and the best. By letting potential employees know about your awards you will attract the right talent to your company, which in turn will give you a competitive edge in your industry.

Shouting about your win will also let your target customers know about your recognition. Very often, consumers compare and contrast companies with a ‘tick-the-box’ approach. You need to ensure that you meet each requirement and letting them know you have an award under your belt gives you an advantage over other companies. It also places you in a position of authority, as a trustworthy and influential company.

So it’s a never-ending cycle of positivity!


Being associated with business and industry awards is a great marketing opportunity for your business. As well as the publicity from the night itself, there are a number of other ways you can capitalise on the win.

  • Include the news in a newsletter to potential and existing clients.
  • Ask a key member of the shortlisted team to write a blog for your website.
  • Post about the awards on social media — use the awards’ hashtag to drive exposure to new audiences and grow your engagement online.
  • If you work with a PR company, perhaps you will earn some local coverage or profile pieces for your team.
  • Ask the organisers if there is a winners’ badge to include in your email signatures and website.
  • Include a mention of the win in all client-facing documents, where relevant.
  • Entering an awards category provides you with a valuable opportunity to reflect, and identify, areas where you can improve, in comparison with competitors.

If you have won an award recently and would like some advice on what to do next, please contact us today at info@springboardpr.ie.

Post by
Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles within Ronan Daly Jermyn Solicitors, Bank of Ireland, Murray Consultants and global PR and communications leader, Weber Shandwick. She was named Cork Businesswoman of the Year in 2017.

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