The Internal Wire – Effective Internal Communications

Effective internal communications (IC) are fundamental to building a successful business, especially as your team grows and utilises flexible and remote working options. Engaged and informed employees drive your strategy, improve overall performance and increase staff retention and advocacy.

We take the time to get to know your organisation, working with you to identify the communication channels and content that will reach and engage your employees. We can advise on everything from how to communicate effectively with team members that are working remotely to ensuring your content aligns with your internal values.

Our approach to internal communications:
Internal Communications

THE STRATEGY DEEP DIVE

  • Understanding your business needs
  • Internal comms strategy workshops
  • Messaging matrices
  • Internal communications strategy
  • Employee engagement strategies

THE AUDIT

  • Leadership alignment
  • Employee input (surveys, focus groups etc.)
  • Channel review, including remote working capabilities
  • Content analysis
  • Objective setting

THE FRAMEWORK

  • Channel development
  • Employee segmentation
  • Editorial Workshop
  • Visual identity & branding
  • Content creation including employee newsletter, design and copywriting

THE ACTION PLAN  

  • Roll-out
  • Internal communications Toolkit
  • Communications Training for your team
  • Employee Playbook
  • Measurement & evaluation

Client Testimonial:

Launching Pulse+ was a major milestone for us. I want to thank Springboard for your support and hard work, all of which helped make our launch today so memorable and great. Thank you, we’ve really enjoyed and been impressed by the work of all the Springboard
team on this.”
– Aideen McGrath, PR and Communications Manager at Laya Healthcare

For a case study of our work with Laya Healthcare, please click here.

 

In uncertain times, employees look to senior management for clarity and consistency. Regular communication and visible leadership will help keep your team aligned and engaged.Now is the time to get the right internal communications processes in place to ensure you are following best practice. From keeping your team informed to encouraging collaboration, here are three ways you can ensure you are communicating effectively to your remote team.

For more information on our internal communications services, email ciara@springboardpr.ie

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© Springboard 2017

Springboard PR & Marketing, info@springboardpr.ie CRO 529581
CORK: 15 South Terrace, Cork, Ireland +353 21 4969000
DUBLIN: The Greenway Block C, Ardilaun Court, 112-114 St Stephen's Green, Dublin 2+353 1 8829983

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