Visual content is 40x more likely to be shared and social media giants like Facebook have amended their algorithms to ensure that visual content appears higher on viewers’ news feeds. With these facts in mind, Springboard PR & Marketing always advises their clients to include visual content where possible. We’ve compiled this handy guide to help you to freshen up your messaging with video content. Here’s what you need to know.

HOW CAN I FILM VIDEO?

Any good quality android or iPhone will do the trick for basic everyday video content. Make sure that you turn your phone on its side so that the format is visually appealing when you upload it afterwards. If you don’t have time for video content, you can download a number of free apps which allow you to create mini montages from your photos, or “boomerang” images.

READ OUR TOP TIPS FOR CREATING VISUAL CONTENT HERE

WHAT KIND OF VIDEO CONTENT SHOULD I USE?

There are many ways to use video content to your advantage. Here are some of the ways that you could use video for your brand:

• Hot topics/ Q&A/ Interviews
• Performances/ Tutorials/ Demos
• Behind the scenes
• Breaking news
• Answer questions about/from an event
• Product demonstrations.
• How-to
• Mini-explainer videos

HOW CAN I MAXIMISE VIDEO CONTENT?

Share your video content across all platforms for maximum effect. If you produce a longer live feed, ensure that your tools allow it to be saved for post-shoot editing. You can then create a series of mini videos. Prior to uploading any video content, customise it if you can by including a company logo, or overlaying it with text if it is going to be shared on platforms such as Facebook and Twitter.

Here’s an example of video content we helped to produce for our client Cremór Irish Cream,. If you are interested in learning more about how you can create video content for your brand, contact us at info@springboardcommunications.ie.

WHAT ABOUT LIVE VIDEO?

Live video content is becoming increasingly more popular. Facebook live allows users to create, stream, interact and watch video content in real time. Your followers will receive notifications when you go live so they may tune in for the broadcast.

Remember our top tips when you are streaming live video:

• Give your audience 24 hours notice to notify them of the live feed.
•  Ask for questions or topics in advance on all your social media so that you can anticipate the top questions.
• Videos can be up to 90 minutes long, but you should live stream for a minimum of 10 minutes for maximum effect.

Here’s a snippet from The Blizzards, live at Cork Racecourse which received 1,300+ views.

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.