MD Susie Horgan was part of the BUILTINCORK “How to Use and Abuse Digital Marketing” seminar at Republic Of Work on February 27.
BUILTINCORK is a monthly event that gives entrepreneurs the opportunity to meet industry leaders, innovators and key players. It is a community that is ambitious about business in Cork.
Each member of the panel is specialised in a different area of digital marketing. This panel included Susie, who founded an award winning agency as well as being named Cork Business Woman of the year in 2017; Róisín Reilly, who was responsible for the rebrand of Today FM and is now head of marketing; and CEO of Bench Warmers Neville O’ Donoghue, who turned his hobby into the biggest sports website in Ireland.
The panel discussed how to use digital marketing to increase sales and build exposure throughout all levels of business. Each industry expert brought their own set of skills and experience to provide the audience with a varied and informative insight into digital marketing.