Colourful infographics are 80% more likely to be read than text. An infograph is a visual display of information – the aim is to quickly and clearly convey a key message at a glance.

Read on for Springboard PR & Marketing’s simple and effective guide to creating the perfect infographic.

Create Content

Choose one message you want to convey to your target audience. Keep information in small chunks and include facts and figures to consolidate the information. Include all references or sources at the end of the infographic, to promote the trustworthiness of the content.

Colour Code

Graphics and Visuals are extremely important in infographics and should be equally balanced with written information. We always advise that simplicity is best; limit the number of fonts used and maintain a clear and obvious flow in the layout. Try to keep to the company’s key colour palette and make good use of white space also.

Compress

Save the file in a compressed JPEG format so it will load quickly for your audience. We also advise to try to restrict the infographic to 735 pixels wide and 5000 pixels in length. Again this will minimise load time and ensure that viewers are not required to engage in endless scrolling.

Promote

Compose a great headline and start sharing the graph. Infographics are unikely to appear in readable format on Facebook so make sure to include a link with a snapshot of a section of the infographic. Make sure to include #Infograph with the link on Twitter to encourage click-throughs. LinkedIn is also very popular for sharing infographics. Again a link and a short description will suffice.

Use Templates

Creating your first infographic can be difficult. We advise that you use an online free tool that can provide you with basic templates. It is very easy to drop in content and change around the colours and symbols. We advise that you start with

• Canva

• Piktochart

Get Inspired

If you don’t know where you should start, choose one of the following:

Lists – Create lists of your favourite tools e.g. your top tech blogs or your bestselling products

Map – Show trends in data, culture, technology or finance by location

Flowcharts – provide answers to a question by giving readers a set of choices

The Timeline – create a timeline of the development of your product, concept or a company

If you want to start with something simple, we have lots of ideas on creating imagery for your media.

Read our blog on the power of visual content marketing here. 

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.