This year we shared hints and tips to help you bolster your business’s marketing strategy across traditional and digital platforms. Now that we’re facing into 2018, we’ve rounded up our most popular blog content from 2017 to help inspire your marketing plans for the new year.

1. 5 Elements of a successful social media campaign

Earlier this year, we worked on the Waterford Greenway. During its launch, we delivered a social media strategy that resulted in #WaterfordGreenway trending for four days on Twitter, while on Facebook, followers grew to 18,300. It showed what can be achieved with effective social media marketing. We’ve outlined some of the effective tactics we used in our campaign here.

2. Brexit and entering new markets

Our very own Susie Horgan penned an article for Irish Tech News earlier this year. Read it here to discover how to create a communications strategy that can help you get a foothold in new markets.

3. 4 actions to improve your LinkedIn profile

Connecting with other business professionals is a vital aspect of any business strategy. Now is a great time to hone your professional profile. Complete our checklist here to ensure that your profile is in tiptop shape, just in time for 2018.

4. How to generate leads that convert

If you haven’t factored inbound marketing into your marketing strategy, you need to ensure you capitalise on this lead generation tool in 2018. Inbound marketing is an effective way to provide your target audience with the kind of content they want to hear about. Read our top tips for an inbound marketing process that works for your business here.

5. How to engage with millennials

Recent studies indicate that 95% of millennials consider themselves loyal to their favourite brands. Making the effort to engage with, and attract millennials to your business, can have a positive impact on sales and/or recruitment. Here are our 3 tips for marketing to millennials.

Don’t forget that you can read our blog every Tuesday. Follow us on Twitter @Springboard_PR #TuesdayPRTip, or sign up to our monthly newsletter to get our tips delivered straight into your inbox!

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.