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More than 90,000 visitors attended  Ireland’s largest free family-friendly maritime festival, SeaFest. Taking place at the Port of Cork, Cork City from Friday, 7 June to Sunday, 9 June, there were over 100 free events to enjoy, all celebrating our oceans. Presented by Cork City Council and the Inter-Departmental Marine Coordination Group (MCG), 2019 was the first of three years of SeaFest being hosted in Cork, helping those of all ages to think about their connection with the water and how the actions they make today can make a difference tomorrow. Key events included cooking demos from top Irish chefs, vessel tours, water sports, and interactive workshops, along with a breath-taking aerial walk across the River Lee by high-wire circus artist Chris Bullzini.

Some of the media that featured SeaFest included a front page photo on the Sunday Times, a dedicated Nationwide programme, Today FM, Irish Times, Irish Independent, Virgin Media and RTÉ. As part of the social media campaign, Springboard utilised an event hashtag #SeaFest19, with curated content including video and graphics, and engagement with key influencers and organisations.

THE RESULTS:

  • There were 214 pieces of coverage of SeaFest in print, broadcast and online.
  • There were over 100,000 attendees across the three days
  • #SeaFest19 was trending at #1 on Saturday, 8 June
  • Instagram followers increased by 43%

Here are some of the media that featured SeaFest over the opening weekend and many tagged the SeaFest in Facebook, Instagram and Twitter posts.

Some of our favourite tweets from the weekend included:

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Springboard PR & Marketing, info@springboardpr.ie CRO 529581
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