About Aspira:

Aspira is a leading Irish Enterprise IT and Project Management Professional Services firm. Headquartered in Cork, and with offices in Dublin, Aspira’s client base covers the US, UK, and Europe.

The Brief:

In February 2016, Aspira announced the creation of 50 new jobs with the opening of their new Cork headquarters. This announcement arrived as Aspira acquired B-Tec Solutions. Springboard was tasked with managing the media relations for this significant announcement, highlighting the recent success for the company and its continued growth.

The Execution:

Springboard PR & Marketing worked with Aspira to identify a multitude of media opportunities for this good news story. A variety of outreach strategies were employed to ensure maximum media coverage. We developed a media release, along with feature items for broadcast and print, and a social media strategy across LinkedIn and Twitter. The announcement was centred around An Taoiseach, Enda Kenny officially opening Aspira’s new Cork headquarters.
Springboard managed all media relations along with photography on the day of the Taoiseach’s visit.

The Results:

  • Springboard secured national media coverage in at least 27 media outlets,
  • This included; RTE Radio 1, RTE.ie, Today FM, Newstalk, Red FM, IrishTimes.com, Independent.ie, BreakingNews.ie, BusinessandFinance.com, SiliconRepublic.ie, Irish Examiner, Irish Independent and Irish Sun.

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© Springboard 2017

Springboard PR & Marketing, info@springboardpr.ie CRO 529581
CORK: 15 South Terrace, Cork, Ireland +353 21 4969000
DUBLIN: The Greenway Block C, Ardilaun Court, 112-114 St Stephen's Green, Dublin 2+353 1 8829983

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