As part of our new Springboard Spotlight series, we are interviewing each member of the Springboard team to give you an insight into their working life. First up is Holly Ní Ghráda, our Client and Multimedia Executive.

DESCRIBE A TYPICAL DAY AT SPRINGBOARD?

This is a very tough question, as every day is so different.

Every morning, after a quick chat with my colleagues and all the morning greetings, I go through my emails. Once they are all in check, I read through all the newspapers and online outlets, and scroll through social media – Twitter being my preferred platform of choice for news – to see what is happening in the world that day and to find out things of note for our clients. It’s always gratifying when you see something you and your team have worked on appear in the media.

Depending on the project I am working on that day, I could be writing a press release for an upcoming announcement, or I could be editing a short video with footage I filmed at a recent event. We also come together to brainstorm concepts for media drops and photocalls – it’s always fun to hear everyone’s creative ideas and it’s even better seeing all the ideas come to fruition.

WHAT DO YOU ENJOY MOST ABOUT YOUR ROLE?

Personally, I enjoy meeting the clients and getting to know, and fully understand, them and their needs. I also really enjoy filming and editing footage from events. My background is in television production and I love being able to tell a story visually.

WHAT HAS BEEN YOUR FAVOURITE PROJECT TO WORK ON?

As our clients are so varied, every project is so different. Recent highlights have included the Cork Folk Festival and the Cork Midsummer Festival during the summer. I’m currently working on the 63rd Cork Film Festival. As a big fan of the arts, music in particular, it’s rewarding giving artists a platform to tell the world about what they are working on and get the recognition they work so hard for and deserve.

WHAT ARE 3 WORDS YOU’D USE TO DESCRIBE SPRINGBOARD?

Diligent

Fun

Creative

 

To find out more about creating content for your brand, email holly@springboardpr.ie

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Springboard PR & Marketing, info@springboardpr.ie CRO 529581
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