Springboard client manager, Ciara Flaherty, recently spoke to Cork Institute of Technology MSc in Marketing students about our strategic approach, the importance of research and the challenges facing business today. 

Ciara discussed how to approach new projects and clients, including the importance of planning, peer analysis, stakeholder mapping​, messaging ​and much more before commencing any communication activities. She also outlined how we identify business and communications objectives and use these to create an overarching strategy, before implementing, measuring results and readjusting accordingly.  

For more information on our strategic approach, email ciara@springboardpr.ie 

For more stories like this sign up for our Insights newsletter ›

BACK TO TOP

Twitter

Join the conversation

Newsletter

FOLLOW THE STORY

Put a spring in your step, and sign up below to receive our newsletter

© Springboard 2017

Springboard PR & Marketing, info@springboardpr.ie CRO 529581
CORK: 15 South Terrace, Cork, Ireland +353 21 4969000
DUBLIN: The Greenway Block C, Ardilaun Court, 112-114 St Stephen's Green, Dublin 2+353 1 8829983

Looking for a
SPRINGBOARD
FOR YOUR BUSINESS?

Sign up for our newsletter to receive all our news, reviews and top tips