What an incredible week it has been for Irish restaurants. Three eateries, all in Cork, were awarded their first Michelin star, bringing to 16 the number of restaurants in Ireland with this prestigious accolade.
For Ahmet Dede from Mews in Baltimore, Takashi Miyazaki from Ichigo Ichie in Cork city, and Rob Krawczyk from Restaurant Chestnut in Ballydehob this is a huge recognition of their hard work and dedication.
A Michelin star is the most prominent accolade in the culinary industry, and what better way to promote your restaurant than to be able to present the words “Michelin star” to your audience. Take Gillian Nelis’ article in the Sunday Business Post where she spoke about Restaurant Chestnut: “In the six days since winning the Michelin Star, they have taken over 150 bookings for their 18-seater restaurant, with more coming in all the time.” It practically sells itself.
Of course, for us mere mortals who don’t have a Michelin star, there are other ways to self-promote… and do it well.
Here are our six top Insta-foodies to follow, for those looking for inspiration on how to best present their brand:
Cliona O’Connor @leanmeanmomma
Cliona O’Connor is a “time strapped, food loving, fitness fanatic… with kids!” Her Instagram feed is dominated by wholesome, nutritious, simple and quick recipes for the whole family to enjoy. Cliona always promotes local produce and shopping locally, while also cooking healthy dinners in bulk for the week ahead to feed her family of four.
Cliona’s highlights include step-by-step demonstrations of her delicious and healthy recipes — so simple anyone could follow.
William Murray and James Kavanagh brought out their Currabinny Cookbook recently and it has been popping up everywhere lately. Social media star James and his partner William have both featured their book on their own personal Instagram accounts, as well as using the Currabinny account to promote it.
Even those following the Dublin based photographer Brid O’Donovan, who took the images which featured in the cookbook, will know all about Currabinny and rightly so. The images in this book are beautiful and something to be proud of. It’s a very exciting time for everyone involved.
Holly White @hollywhite.ie
Holly White is a vegan food, style and cruelty-free beauty blogger, and seems to be everywhere these days. Between featuring on the Girls With Goals podcast, promoting her own vegan cookbook and being the face of a recent plastic free initiative, Holly is now a well-known name in all things natural. Her Instagram account is the perfect mix of lifestyle and food, with a look into her own life, behind the scenes at events and delicious vegan food recipes — all her own.
TheTaste.ie’s Instagram feed is packed with delicious dinners, treats and drinks — all local produce and eateries. Not only is it a great place to go for inspiration for dinner tonight, TheTaste.ie’s account is a fantastic way to find out about Irish produce and upcoming Irish chefs, and Irish food bloggers.
Lilly Higgins @lilly_higgins_
As a food writer, photographer and chef, at a glance Lilly Higgins’ Instagram account is a gorgeous splash of colourful and fresh home-cooked meals. From cakes to curries, seafood to sandwiches, every image leaves you smiling while you scribble down the recipe.
Lilly writes for The Irish Times and without fail will always post an image of her featured hearty recipe.
SuperValu Ireland @superval_irl
For a legacy brand, SuperValu Ireland leads the way when it comes to using all things digital. Utilising strong imagery and influencers, relevant to the brand means that it’s always pushing itself to the next level. They highlight award-winning produce and give recipe tips and dinner inspo throughout.
ARTICLE BY: HOLLY NÍ GHRÁDA