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3 ways PR can develop brand awareness

The value of word-of-mouth should never be underestimated. In reality, it is impossible for clients and consumers to spread the […]

Considering micro-influencer marketing for your brand?

The big influencers, such as Amy Huberman, Rob Lipsett, and Retro Flame, have thousands of followers. There’s no doubt that […]


The 4 questions to consider when developing a digital strategy

Did you know that 45% of a brand’s image can be attributed to what it says and how it says […]


5 ways to maximise one piece of content

Susie Horgan, Managing Director and Strategic Lead at Springboard PR & Marketing recently spoke at the eir Spiders workshop in […]



Brexit is complex. There’s no denying that. It is here and it’s evolving. It’s something we, as Irish have been forced […]


New campaign? Here are the tools you need to measure it

At Springboard, we’re firm believers in delivering marketing campaigns with accurate, measurable results.  Before any campaign gets underway, you’ll want […]


Why you should enter for business awards

It’s that time of year again! Business and industry awards are opening their doors to applications, but  you may be weighing […]

3 ways you should be using Instagram

With over 500 million users, Instagram has quickly grown to be one of the most popular social media platforms used […]

3 Reasons Why You Need a Thought Leadership Strategy

We have already given you some tips on how to become a thought leader, but now it’s time to tell […]

How to generate leads that convert

Inbound marketing is an effective way to generate leads, by providing your target audience with the kind of content they want […]



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