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If you are expanding into new markets globally, your market entry strategy needs to include digital tactics as a key element. At Springboard PR & Marketing, we work with many […]
Do you want to be seen as an authority in your field? Developing your profile as a thought leader can help to increase your profile and contribute to the achievement […]
An integrated marketing campaign ensures that you engage with your audiences across high value channels and key platforms (media relations, digital, social, direct, email and more). It might sound easy, […]
Owned, earned and paid media can each exist independently of one another. However, an effective and efficient content strategy for a digital communications campaign must utilise a combination of all three to ensure […]
Springboard PR & Marketing today announced the results of their inaugural Digital Marketing Index 2018, which found that over one third of Irish businesses don’t have a digital marketing strategy. A […]