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There is a growing awareness and emphasis on employer branding and the potential to use everyone and everything to promote an organisation. How a company represents and presents itself as an employer can make or break a company’s recruitment efforts.
One of the most common mistakes businesses make is focusing solely on the design of their website and neglecting the written content found within it.
We were delighted to be asked to provide marketing and communications advice to the towns of Killaloe and Ballina for the hugely popular television series Local Heroes, which aired on RTE on November 3rd.
Success in global markets requires a strategic approach to PR and advertising. Many companies are falling into the pitfall of failing to manage the marketing of their business to give them the grounding they need for local and international success.