Content Hub

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Your Guide to Going Live with Facebook Video

Facebook Live is a live-video-streaming option. It allows Facebook users to create, stream, interact and watch video content in real time. Your followers will receive notifications when you go live so that they may tune into the live broadcast. We advise our clients to refocus their integrated communications strategy to incorporate more video content, as Facebook has amended its algorithm so that live videos appear higher up on the news feed.

Top 3 Tips for the Perfect Inbound Marketing Strategy

Successful inbound marketing is content driven. With more technology at your fingertips than ever before, as well as a little bit of Springboard know-how, you can create quality content to target your key audience and draw in potential consumers. To create the perfect Inbound Marketing Strategy, follow these three steps!

First steps to start you on the road to ‘thought-leadership’

A favourite term in PR is ‘thought –leadership’. Often used but not always understood.

Top Tips for the Perfect Landing Page

Landing pages are also known as a lead capture page. A landing page usually stands alone, separate from the main webpage that is dedicated to one single product, campaign or service.

Top Tips for Mobile friendly marketing

When we wrote our very first blog of 2016, we predicted that mobile optimisation had ceased to be a ‘nice-to-have’ and had grown into a ‘must have’ for any company. Here, we’ll take you through a simple and effective mobile marketing strategy that will work for any business.

The Power of Visual Content Marketing

How can you sum up your business in seconds to make an impact? Everybody knows how important first impressions are and on average it takes just seven seconds to make that strong first impression. However, in the noisy and information-driven world that we live it, key messages can be difficult to convey. It begs the question, what if you could sum up everything in an image instead? Wouldn’t life be easier?

3 Top Tips for Successful Media Relations

Just like social media, dealing with newspaper, radio and television journalists comes with its own set of challenges. The benefits of being featured in a publication, or on a radio or television show that your target audience sees, are many and far-reaching. So where do you start when you want to promote you and your company in the traditional media?

Top Tips for Email Marketing

Email Marketing is a low-cost, high-reach tactic with huge potential. However, it is often misused and over-used. So how can you maximise on this channel? We’ve selected our top tips for you below.

How to use your team for social media

It is difficult and challenging to kick-start a social media profile and to run a successful social media campaign.Your team is a raw resource at your fingertips that can help you to do this

Why modern brands need to go beyond consumerism

Slowly but surely, brands are growing more aware of the fact that the consumer has begun to dictate the shopping experience. But what does this mean and how can brands go beyond consumerism and anticipate the customer’s needs?



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