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With new social media platforms constantly emerging, businesses are being continually challenged to be more and more innovative. One of the most intriguing apps in recent times has been Snapchat, a messaging app that allows photos and videos to ‘self-destruct’ after being viewed.
The times they are a changin’ for the world of Search Engine Optimisation (SEO). The move by Google to place four AdWords ads above organic search results means that if you don’t want to pay to get traffic to your site, then you need to start paying heed to SEO.
Is your website capturing that crucial data your business needs for lead generation and sales? Do you have strong landing pages that entice your website users to freely give up their contact details? If you don’t, your website is not working hard enough for you!