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Top Tips for Email Marketing

Email Marketing is a low-cost, high-reach tactic with huge potential. However, it is often misused and over-used. So how can you maximise on this channel? We’ve selected our top tips for you below.

How to use your team for social media

It is difficult and challenging to kick-start a social media profile and to run a successful social media campaign.Your team is a raw resource at your fingertips that can help you to do this

Why modern brands need to go beyond consumerism

Slowly but surely, brands are growing more aware of the fact that the consumer has begun to dictate the shopping experience. But what does this mean and how can brands go beyond consumerism and anticipate the customer’s needs?

USING SNAPCHAT FOR BUSINESS

With new social media platforms constantly emerging, businesses are being continually challenged to be more and more innovative. One of the most intriguing apps in recent times has been Snapchat, a messaging app that allows photos and videos to ‘self-destruct’ after being viewed.

OPTIMISE YOUR SITE FOR SEARCH ENGINES

The times they are a changin’ for the world of Search Engine Optimisation (SEO). The move by Google to place four AdWords ads above organic search results means that if you don’t want to pay to get traffic to your site, then you need to start paying heed to SEO.

INSTAGRAM FOR BUSINESS

If being able to showcase your products and services in a rich, visual context on a vastly popular platform with very little spend sounds too good to be true, think again. Instagram is an easily accessible avenue that is at the fingertips of every business.

CREATING A CALL-TO-ACTION THAT CONVERTS

Is your website capturing that crucial data your business needs for lead generation and sales? Do you have strong landing pages that entice your website users to freely give up their contact details? If you don’t, your website is not working hard enough for you!

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