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3 digital marketing metrics you need to track

Monitoring digital marketing Key Performance Indicators (KPIs) is vital, ensuring you are producing the right content online for your business. Crucial online data is easily accessible for companies looking to […]

5 Steps to creating a social media calendar

Social media is an integral part of your digital marketing strategy. Creating a social media calendar to help you to outline what your content plan will be for the coming weeks and months. Here are Springboard PR & Marketing’s five steps to creating a perfect content calendar.

3 Content Marketing Metrics you Should be Using

At Springboard PR & Marketing, we recognise the value in debriefing after a marketing campaign. This review, which includes analysing metrics, allows us to see what works best and what tactics and methods to prioritise in the future. Here are the top three basic metrics from Google analytics you should be using to gauge how many people are looking at your website content.

Top 3 Tips for the Perfect Inbound Marketing Strategy

Successful inbound marketing is content driven. With more technology at your fingertips than ever before, as well as a little bit of Springboard know-how, you can create quality content to target your key audience and draw in potential consumers. To create the perfect Inbound Marketing Strategy, follow these three steps!

3 Top Tips for Successful Media Relations

Just like social media, dealing with newspaper, radio and television journalists comes with its own set of challenges. The benefits of being featured in a publication, or on a radio or television show that your target audience sees, are many and far-reaching. So where do you start when you want to promote you and your company in the traditional media?



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