Content Hub

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What is search engine optimisation SEO

What is Search Engine Optimisation / SEO?

Do you want to rank high in search engine results, increasing traffic to your website? Here’s what you need to know about SEO.

5 Steps to creating a social media calendar

Social media is an integral part of your digital marketing strategy. Creating a social media calendar to help you to outline what your content plan will be for the coming weeks and months. Here are Springboard PR & Marketing’s five steps to creating a perfect content calendar.

5 questions about your content marketing strategy you need to answer

There are 5 key questions that you need to answer to ensure that you can deliver targeted and compelling messages with your content marketing strategy.

3 Content Marketing Metrics you Should be Using

At Springboard PR & Marketing, we recognise the value in debriefing after a marketing campaign. This review, which includes analysing metrics, allows us to see what works best and what tactics and methods to prioritise in the future. Here are the top three basic metrics from Google analytics you should be using to gauge how many people are looking at your website content.

Top 3 Tips for the Perfect Inbound Marketing Strategy

Successful inbound marketing is content driven. With more technology at your fingertips than ever before, as well as a little bit of Springboard know-how, you can create quality content to target your key audience and draw in potential consumers. To create the perfect Inbound Marketing Strategy, follow these three steps!

3 Top Tips for Successful Media Relations

Just like social media, dealing with newspaper, radio and television journalists comes with its own set of challenges. The benefits of being featured in a publication, or on a radio or television show that your target audience sees, are many and far-reaching. So where do you start when you want to promote you and your company in the traditional media?

Top Tips for Email Marketing

Email Marketing is a low-cost, high-reach tactic with huge potential. However, it is often misused and over-used. So how can you maximise on this channel? We’ve selected our top tips for you below.

How to use your team for social media

It is difficult and challenging to kick-start a social media profile and to run a successful social media campaign.Your team is a raw resource at your fingertips that can help you to do this

Why modern brands need to go beyond consumerism

Slowly but surely, brands are growing more aware of the fact that the consumer has begun to dictate the shopping experience. But what does this mean and how can brands go beyond consumerism and anticipate the customer’s needs?


With new social media platforms constantly emerging, businesses are being continually challenged to be more and more innovative. One of the most intriguing apps in recent times has been Snapchat, a messaging app that allows photos and videos to ‘self-destruct’ after being viewed.



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