Event management is just one aspect of the services we provide to our clients, so we have the advantage of a holistic view when it comes to conferences, seminars, launches and more. Outside of the basics of planning, we’ve put together 3 elements that should form part of your event management strategy to ensure your event is a resounding success.
Digital marketing is a vital aspect of any event, but often an element that is forgotten until the eleventh hour. It is important to build digital into your overall event planning to ensure that you make the most of any opportunities to promote your brand and maximise attendance. A clever email marketing campaign and an assigned social media manager for the duration of the event will also be vital. Having one designated event hashtag is a must to help to channel the conversation on Twitter.
A PR push can help your event to have added impact, whether it is a lunch and learn event or a major conference. Getting the attention of the media requires skill, timing and good relationships with journalists. Press release, launch photos, media invites, social pictures and more can all form part of your PR plan. You just need to find an angle that can help you to get the most exposure to meet your goals.
Having the ability to plan ahead and pay attention to detail is not a skill that all employees will have. Be aware of this when selecting an event manager. A project manager can help everything to run smoothly in the run up to and on the day. It helps if the project manager also has insight into or can assist in the implementation of the aforementioned digital and PR plan, so that everything is cohesive and integrated.