This time of year, we may all have our eyes firmly set on the turkey and ham, but now is the time to finalise your marketing plans for the year ahead.
There are a few keys to creating a successful and fully integrated marketing campaign. We’ve put together some top tips to help you with your marketing for 2019.
First things first, put the time and energy into your planning so that you can clearly define KPIs and goals for the year ahead. Without these, you have nothing to aim for. At Springboard, we work with our clients during a Spring3 Think Tank to determine the overall strategy and develop a personalised Spring3 Blueprint, that includes key messaging and detailed communication plan to help you implement it.
Executing this plan is the next step in the process. Ensure that you leverage your owned, earned and paid online media.
Elements can include:
- Content creation (videos, blog posts, imagery, infographics etc.)
- Website content optimisation
- Social media activation
- Email marketing
- Influencer marketing
- Digital advertising
- Native advertising
- Online PR
Often forgotten, campaign evaluation is a vital stage of the process. At the end of any campaign, you must:
- Measure the campaign analytics
- Cross reference against goals and KPIs
- Compile a report of outcomes