Springboard PR & Marketing is a leading award-winning Irish communications agency.

Collaboration With Clients  

The Springboard team is driven  by being the best and working with the best. And the best comes in many forms – from global ambition to effecting local change; scaling outwards to transforming from within. 

We combine the fundamental principles of communications with the latest tools to find the approach that works for you.

Our  agile team  is made up of strategists, digital natives, creatives and writers. Our approach is to challenge the norm, always finding the smartest way to deliver the best results. 

We spend time  understanding you – who you are, what you do and who you are targeting. We are naturally curious, and truly believe knowledge is power and planning is key.

We never offer a cut and paste service. Instead, we partner with you to craft and deliver tailored external and internal campaigns that work. 

Springboard Communications Agency, creative thinking powered by common sense 


Creative. Passionate. Results Driven. Your story matters, let us tell it.



We work with alongside expert graphic designers, photographers and videographers to bring your brand story to life.

Susie Horgan

Managing Director and Strategic Lead

Susie has 20 years’ experience in marketing and public relations. She has been the strategic lead on award-winning campaigns, including the Waterford Greenway, which won Best Public Sector Campaign at the PRII’s 2018 Awards for Excellence in PR. Susie was awarded Cork Businesswoman of the Year in 2017 and Business All Star Thought Leader in PR in 2018.

Susie is a Non-Executive Director of Cork Chamber of Commerce, UCC Academy (a subsidiary of UCC), and Fota Wildlife Park.

Something you didn’t know about Susie – she is a champion showjumper

Maria Tracey

Maria is Client Director with Springboard, she specialises in the creation and execution of strategic communications, maximising her clients’ brands and achieving measurable marketing results. She has over 10 years’ experience working in Irish media, and brings her passion for creating engaging content to her role at Springboard.

Something you didn’t know about Maria – she has run ten marathons

Ciara Flaherty

As Senior Account Manager, Ciara drives communication campaigns for clients in a variety of sectors including technology, law, financial services and healthcare. A law graduate, she also has an excellent sense of the media landscape, both traditional and new, having worked for the Irish Examiner and breakingnews.ie.

Something you didn’t know about Ciara – she has a Black Belt in Tae Kwon Do

Laura Fitzgibbon

Laura is an experienced marketing professional with an MSc in Branding and Marketing from Brunel University and over seven years’ experience, delivering highly effective integrated marketing campaigns, with a focus on digital including, Google Adwords, email and social media for leading brands in the energy, hospitality and travel sectors. Laura is a Senior Client Manager with Springboard.

Something you didn’t know about Laura – she speaks Spanish having lived in Salamanca Spain for a year


Kate Gilley


Kate is Junior Account Executive at Springboard, working on campaigns for corporate clients. She has an MSc in Management and Marketing from University College Cork. Whilst completing her Master’s degree, Kate gained experience of market research, strategy planning, project management and digital marketing. She has a keen interest in developing tailored content, media relations and assisting clients in the organisation of events.

Something you didn’t know about Kate – She lived in Germany teaching English in a bilingual preschool.

Camila Stefanelli

Camila is the Office Manager at Springboard. Having completed her degree in Journalism, Camila worked as a multimedia journalist in PR agencies before deciding to relocate to Ireland. Now with Springboard, Camila deals with all administrative tasks, coordinating office activities and operations, ensuring seamless efficiency across the business.

Something you didn’t know about Camila – Camila comes from Brazil and has only Italian descent.


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© Springboard 2017

Springboard PR & Marketing, info@springboardpr.ie CRO 529581
CORK: 15 South Terrace, Cork, Ireland +353 21 4969000
DUBLIN: The Greenway Block C, Ardilaun Court, 112-114 St Stephen's Green, Dublin 2+353 1 8829983

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