Do you want to be seen as an authority in your field? Developing your profile as a thought leader can help to increase your profile and contribute to the achievement of your company’s business goals.

Here are our top three reasons why you need to create a strategy today:


Thought leadership is another means by which you can communicate your brand values and brand personality to your target audiences. A brand that is joining the conversation allows the client or consumer to get to know you and establish a personal connection. By utilising thought leadership, you are facilitating a deep and lasting relationship can lead to increased profitability. In the words of Google, “focus on the user and all else will follow”


Social presence, especially online, allows the possibility to reach a larger target audience. Being a social business drives engagement with a higher number of potential client.  Having a thought leadership strategy can increase the volume of valuable content and give your brand a distinct tone of voice and personality,  making your brand more notable.


A thought leadership strategy can provide you with personal satisfaction, but more importantly, it can increase your business’s reputation in the industry as a great place to work. Having a  thought leadership strategy that empowers executives and strengthens your brand’s reputation will make your business more popular among clients. In turn, this can lead to improved job satisfaction, conversion of employees to brand advocates, increased brand awareness and an increase in applicants for open positions.

With these top 3 reasons in mind, get in touch with our team to find out more about how you can become a thought leader in your industry:

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Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles within Ronan Daly Jermyn Solicitors, Bank of Ireland, Murray Consultants and global PR and communications leader, Weber Shandwick. She was named Cork Businesswoman of the Year in 2017.

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