About Cork Midsummer Festival 2015:
This annual multi-disciplinary festival consists of acts across an array of art forms, showcasing some of the most creative and culturally stimulating acts that Cork, Ireland and beyond have to offer.
With little to no advertising budget, Springboard was charged with developing an energising media and communications campaign for the 2015 festival, positioning the festival on a national and international stage.
Springboard employed a multitude of outreach strategies to ensure maximum media coverage for the festival’s 43 events and 95 performances. This included placing a ‘Midsummer Box’ in the centre of Cork city. A new item was placed in the box every day. The public had to guess what it was in relation to the Festival programme and ring 96FM, with prizes for the right answers. The initiative engaged a broad audience, raising the profile of the Festival in the city and secured daily coverage on Cork’s 96FM in the week leading up to the festival. Springboard also advised on content for the Midsummer’s social media campaign – engaging with social media influencers on every occasion and arranging the ‘Midsummer photo competition’.
- Springboard secured 76 print pieces in national and local papers.
- Highlights included an interview on Matt Cooper’s The Last Word on Today FM and spreads in the Irish Times, Sunday Independent and Sunday Times.
- The Festival landed front page coverage on three occasions.
- Springboard secured interviews for senior staff on 96FM’s Opinion Line.
- There was an overwhelming turnout for the Picnic in the Park, with over 15,000 people in attendance.
- Audiences engaged enthusiastically on Twitter and Facebook across the two weekends.
- Lorraine Maye, Executive Director of the Cork Midsummer Festival said: “We are absolutely delighted with the results. You did such a fantastic job and were a huge part of the success of the festival this year.”