Leading Irish communications agency Springboard PR & Marketing was today shortlisted for a prestigious national PR award. The annual Excellence in PR Awards, hosted by the Public Relations Consultants Association (Ireland), the Public Relations Institute of Ireland and Chartered Institute of Public Relations Northern Ireland, recognise excellence in public relations in Ireland.
Springboard PR & Marketing was nominated for its work on the launch of the Waterford Greenway, which officially opened on 25 March, 2017.
A major tourism initiative, the Waterford Greenway is Ireland’s longest off-road walking and cycling trail, spanning 46km from Waterford City to Dungarvan. It is also part of Fáilte Ireland’s Ancient East experience.
Springboard worked with Waterford City and County Council to promote this major new amenity and tourist attraction. You can read more on the PR campaign and its results HERE.
Speaking on the announcement, Springboard PR & Marketing Managing Director and Strategic Lead, Susie Horgan said: “We are thrilled with this nomination. The launch of the Waterford Greenway was a fantastic campaign to work on and it reached a broad national and international audience. Since the launch, the amenity has gone from strength to strength and has cemented its position as a leading tourist attraction in Ireland. Being shortlisted is a fantastic acknowledgement of the hard work and creativity on which we pride ourselves.”
The Springboard team will now attend the Gala Luncheon and Awards Ceremony at the Shelbourne Hotel on Friday, 22 June.
See the shortlist for the awards HERE.