Insights

We are passionate about communications, and love to provide insights into the industry. Sign up below to receive our marketing and PR tips from our in-house experts.

5 Tips for writing amazing blog posts

Companies that blog have 55% more visitors to their website. We’ve put together our top tips to help you refine your blog post content.

5 questions about your content marketing strategy you need to answer

There are 5 key questions that you need to answer to ensure that you can deliver targeted and compelling messages with your content marketing strategy.

3 Content Marketing Metrics you Should be Using

At Springboard PR & Marketing, we recognise the value in debriefing after a marketing campaign. This review, which includes analysing metrics, allows us to see what works best and what tactics and methods to prioritise in the future. Here are the top three basic metrics from Google analytics you should be using to gauge how many people are looking at your website content.

Introducing gamification to your marketing strategy – The basics

Gamification applies game mechanics to non-gaming activities. More marketers are incorporating gamification into their digital marketing strategy to create more fun and effective marketing strategies. Springboard PR & Marketing has put together this helpful guide to get you to grips with the basics.

How you should be using Instagram Stories

We believe that communicating brand stories and crafting a brand are essential to your strategic growth and development, so we’ve put together a few handy tips to point you in the right direction as you embark on your brand story on Instagram.

Top 3 Tips for Marketing Automation

In theory, marketing automation can help you to drive traffic to your website and convert new leads. In practice however, many marketing automation tools are often mismanaged, and can result in ending up as more unwanted spam in a potential customer’s unopened mail. With this in mind, we’ve created a brief guide to using automated marketing tools.

Snapchat plans for augmented reality hardware

Rumour has it that Snapchat is planning to move towards the augmented reality (AR) field following its decision to join the Bluetooth Special Interest Group (SIG), which maintains the Bluetooth wireless standard.

How PR can help your business succeed

You often hear people say that a good product will sell itself. So you may wonder whether there is value in hiring a PR & Marketing agency. In reality, it is impossible for clients and consumers to spread the word if they have never heard of your product or brand. PR ensures that your target audience hears the messages you need them to hear. PR will create a meaningful dialogue between you and your key audience.

All you need to know about Speaking Opportunities.

Speaking Opportunities are a unique way to boost your public profile and build personality and authority into your brand. At Springboard PR, we work regularly with clients to secure and manage speaking opportunities. We have compiled this short guide to get you started.

Twitter Moments – A brand new feature

Twitter has released a new Moments feature which will be rolled out across the UK today. Launched in the US, the new Moments feature can be found on a new tab, situated between ‘Notifications’ and ‘Home’.

NEWSLETTER

FOLLOW THE STORY

Put a spring in your step, and sign up below to receive our newsletter

© Springboard 2017

Springboard PR & Marketing, info@springboard.ie CRO 529581
CORK: 15 South Terrace, Cork, Ireland +353 21 4969000 | DUBLIN: 9 Fitzwilliam Square, Dublin 2, Ireland +353 1 8829983

Looking for a
SPRINGBOARD
FOR YOUR BUSINESS?

Sign up for our newsletter to receive all our news, reviews and top tips