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How to engage with millennials

Recent studies indicate that 95% of millennials consider themselves loyal to their favourite brands. Making the effort to engage with […]

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4 ways to build your personal profile

A  ‘thought–leadership’ strategy is one of the top ways to build your personal profile. A thought-leader is an organisation or individual who is […]

3 ways PR can develop brand awareness

The value of word-of-mouth should never be underestimated. In reality, it is impossible for clients and consumers to spread the […]

Considering micro-influencer marketing for your brand?

The big influencers, such as Amy Huberman, Rob Lipsett, and Retro Flame, have thousands of followers. There’s no doubt that […]

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The 4 questions to consider when developing a digital strategy

Did you know that 45% of a brand’s image can be attributed to what it says and how it says […]

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5 ways to maximise one piece of content

Susie Horgan, Managing Director and Strategic Lead at Springboard PR & Marketing recently spoke at the eir Spiders workshop in […]

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BREXIT AND ENTERING NEW MARKETS

Brexit is complex. There’s no denying that. It is here and it’s evolving. It’s something we, as Irish have been forced […]

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New campaign? Here are the tools you need to measure it

At Springboard, we’re firm believers in delivering marketing campaigns with accurate, measurable results.  Before any campaign gets underway, you’ll want […]

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Why you should enter for business awards

It’s that time of year again! Business and industry awards are opening their doors to applications, but  you may be weighing […]

3 ways you should be using Instagram

With over 500 million users, Instagram has quickly grown to be one of the most popular social media platforms used […]

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