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Why modern brands need to go beyond consumerism

Slowly but surely, brands are growing more aware of the fact that the consumer has begun to dictate the shopping experience. But what does this mean and how can brands go beyond consumerism and anticipate the customer’s needs?

USING SNAPCHAT FOR BUSINESS

With new social media platforms constantly emerging, businesses are being continually challenged to be more and more innovative. One of the most intriguing apps in recent times has been Snapchat, a messaging app that allows photos and videos to ‘self-destruct’ after being viewed.

HOW TO MAXIMISE MEDIA COVERAGE

With some savvy know-how, businesses can leverage positive media publicity and benefit from maximum coverage.

LinkedIn – 5 Ways to Grow Your Business Profile.

In a world of Snapchat, Twitter and Facebook, the social networking service LinkedIn can be a breath of fresh air for the more business-focused.

#TwitterTips: How Best To Use Twitter For Business

Twitter celebrated double digits this week, marking 10 years since Jack Dorsey sent the first public tweet out into the world with “just setting up my twttr”.

OPTIMISE YOUR SITE FOR SEARCH ENGINES

The times they are a changin’ for the world of Search Engine Optimisation (SEO). The move by Google to place four AdWords ads above organic search results means that if you don’t want to pay to get traffic to your site, then you need to start paying heed to SEO.

INSTAGRAM FOR BUSINESS

If being able to showcase your products and services in a rich, visual context on a vastly popular platform with very little spend sounds too good to be true, think again. Instagram is an easily accessible avenue that is at the fingertips of every business.

CREATING A CALL-TO-ACTION THAT CONVERTS

Is your website capturing that crucial data your business needs for lead generation and sales? Do you have strong landing pages that entice your website users to freely give up their contact details? If you don’t, your website is not working hard enough for you!

Reel in your audience with this catch-y blog guide

In the ever-evolving digital world, blogging remains essential for communication for all business, from start-ups to SMEs to global corporates.

Track with Twitter Analytics

There is something lurking in your Twitter account. It’s attention grabbing, it’s informative and it could possibly shape the way you Tweet forever. That something is Twitter analytics, a fantastic free tool available right at your fingertips.

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