Insights

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3 key elements of a successful digital campaign

Owned, earned and paid media can each exist independently of one another. However, an effective and efficient content strategy for a […]

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1% Better – Top tips from the world of PR

Springboard MD, Susie Horgan, recently spoke with Rob O’Donoghue of the RoboftheGreen.ie blog in his newest podcast series, The 864. […]

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3 social media tips to take from the heatwave

With the good weather we’ve been having, everyone seems to be in a better mood than usual and this has […]

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IGTV – The Lowdown

Instagram has launched a new app called IGTV. IGTV allows users to upload up to 1 hour long vertical video […]

Is digital a factor in your market entry strategy?

If you are expanding into new markets globally, your market entry strategy needs to include digital tactics as a key […]

HOW TO MAXIMISE ONE PIECE OF CONTENT WITH SPRING³ 

When you have created strong relevant content, it is only fully realised when engaged by its widest target audience. It’s […]

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BUILDING AN INTEGRATED MARKETING CAMPAIGN WITH SPRING³

An integrated marketing campaign ensures that you engage with your audiences across high value channels and key platforms (media relations, […]

OWNED, EARNED & PAID: HOW TO LEVERAGE SPRING³ FOR YOUR DIGITAL CAMPAIGN

Owned, earned and paid media can each exist independently of one another. However, an effective and efficient content strategy for a […]

Content Creation: Podcasts

At Springboard, we are always looking at the different ways to create interesting content. Podcasts provide useful, entertaining and informative content […]

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Why you need to develop buyer personas for more targeted content

Buyer personas are fictional representations of your ideal customers that are based on market research and analysis of your target […]

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