Insights

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Why you need to develop buyer personas for more targeted content

Buyer personas are fictional representations of your ideal customers that are based on market research and analysis of your target […]

Four key takeaways from DMX Dublin 2018

Last Wednesday, 14 March, we attended the DMX Dublin conference, in association with the Marketing Institute of Ireland, at the […]

GDPR: What You Need To Know

Personal data is an incredibly important resource, however, it’s now being harvested and distributed at an alarming rate. It’s clear […]

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Why do you need PR?

What is PR and why do you need it? At Springboard, we think of PR as managing your reputation and […]

The Secret of Marketing Success

Our Managing Director Susie Horgan will be speaking at the 36th annual UCC Commerce Conference this week, which takes place […]

Springboard’s 2017 highlights

A spring in our step! As we welcome the arrival of 2018, we have taken the time to reflect on the past […]

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Managing your company’s social media over the holidays

Christmas and the New Year are fast approaching. Whilst people like to switch off and relax, unfortunately, that doesn’t mean […]

How to market your Law Firm

When you work in the legal sector, business development activities are vital to your ongoing success but it can be hard to […]

How to generate leads that convert

Inbound marketing is an effective way to generate leads, by providing your target audience with the kind of content they want […]

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All the handles you need to know for Amplify Day 1

If you’re heading to Amplify Digital Conference 2017, you’ll want to reach out to the guest speakers at the event. […]

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