Insights

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How to market your Law Firm

When you work in the legal sector, business development activities are vital to your ongoing success but it can be hard to […]

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The golden rules of healthcare content marketing

Healthcare marketing isn’t easy. There are many rules and regulations to overcome, even in the digital world of sponsored posts […]

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Top tips for creating a digital strategy for medtech

With 18 of the 25 biggest medtech companies in the world based in Ireland, and with annual exports worth €8.5 billion, Irish […]

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How to include video in your marketing strategy

Visual content is 40x more likely to be shared and social media giants like Facebook have amended their algorithms to […]

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How to engage with millennials

Recent studies indicate that 95% of millennials consider themselves loyal to their favourite brands. Making the effort to engage with […]

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4 ways to build your personal profile

A  ‘thought–leadership’ strategy is one of the top ways to build your personal profile. A thought-leader is an organisation or individual who is […]

3 ways PR can develop brand awareness

The value of word-of-mouth should never be underestimated. In reality, it is impossible for clients and consumers to spread the […]

Considering micro-influencer marketing for your brand?

The big influencers, such as Amy Huberman, Rob Lipsett, and Retro Flame, have thousands of followers. There’s no doubt that […]

The 4 questions to consider when developing a digital strategy

Did you know that 45% of a brand’s image can be attributed to what it says and how it says […]

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5 ways to maximise one piece of content

Susie Horgan, Managing Director and Strategic Lead at Springboard PR & Marketing is speaking at the eir Spiders workshop in […]

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