Instagram is getting more and more popular with businesses. It is estimated that it has 400 million active users every month so it’s definitely worthwhile sharpening your skills for the app. At Springboard, we’ve put together our top tips to maximise the productivity of your company’s Instagram account:
What you post:
You must have a clear image of the audience you’re trying to engage with on social media. You then need to ensure that the content you’re putting up is relevant to them. We recommend making a content calendar so you know what, and when, to post. This is a handy way to help keep your posting on track. It looks very well when an account has a consistent theme throughout by using similar themes and captions.
You don’t want to bombard your followers’ feeds with multiple posts, so Insta stories is a handy way to engage with followers more. These shots last for just 24 hours. You can make things a bit more fun and quirky by using the ‘boomerang’ feature or you could try some of the stickers available. It can also be a nice way to give people a clearer idea of the type of people you and your team really are.
Instagram’s ‘go live’ feature is a great way to document any events or talks that some of your followers may be sad to miss. Build up the hype and gain more exposure by telling people about it. For example post a story earlier that day counting down to the live stream- “3 more hours until we go live! Is everyone ready?” This tool makes your followers feel included and it’s simple to use.
If you’d like more information on Instagram, or other social media platforms, contact us today by emailing firstname.lastname@example.org
ARTICLE BY: SARAH MORIARTY