A media drop is a fun and exciting way to capture attention and tell a client’s story. From delicious treats like we recently did for Cork Airport’s 4th of July celebration to make one year of flights from Cork to Boston Providence with Norwegian; to grow-it-yourself flower packs, these creative media gifts are a great way to start a conversation and make your story stick.
Here’s how we make media drops work for our clients:
Be the flamingo in a flock of pigeons
You can be as creative as you want when devising a media drop. The aim is to stand out from the crowd and be front of mind. However, remember to keep it suitable to the client’s brand – you don’t want to leave recipients confused.
At Springboard, we love coming together for an office brainstorm. We each come up with a few ideas and then build on them together until we get the perfect media drop for our clients.
The most crucial thing is to know your story — what is the objective of the media drop? You must have a clear message before you can think of creative ways to tell it.
Think like Sherlock Holmes
It’s important to keep it exciting but practical. Logically think through all steps in the process such as will the gift travel well? You must keep practicality in mind when coming up with media drop ideas. There is no point putting in all that work for it to flop on delivery.
Bring out the social butterfly
Media drops are a fantastic way to spur instant conversations on social media, so remember that presentation is key. The more ‘Instagrammable’ and social media friendly it is, the better.
At Springboard, we maximise and drive these conversations by developing digital campaigns in conjunction with the media drop, which leverage the elements of Spring³.
When implemented correctly, a media drop can positively garner the attention of media – and in doing so, make an impression that can last.
If you’d like more information on how a media drop could work for your business, contact us today by emailing firstname.lastname@example.org
ARTICLE BY: HOLLY NÍ GHRÁDA