Springboard PR & Marketing today announced the results of their inaugural Digital Marketing Index 2018, which found that over one third of Irish businesses don’t have a digital marketing strategy. A further 22% of respondents said that they were unaware if their organisation even had a digital marketing strategy.
At Springboard, we can’t overstate the importance of having a clear, integrated digital strategy, that incorporates your owned, earned and paid channels. To get your next digital content campaign started or to reenergise any existing campaigns, our digital team have compiled ‘The Ultimate Guide to Creating Your Integrated Digital Strategy‘. Free to download, this ebook provides insights into strategically maximising one key piece of content as well as tips on how to build a content-driven digital campaign.
To receive your free copy of our ebook, and our monthly newsletter with PR tips and insights from our experts, sign up here.
For all of the results from Springboard’s Digital Marketing Index 2018, watch our video here: