Events are a fantastic way to make new connections in the business community. At Springboard, we want to help you make the most of these occasions.

We have put together our top 5 networking tips, to help you to build your profile at this and future events.

1. Introduce yourself to someone new

It may be daunting at first, but once you do it gets easier every time! Just be confident, be yourself and make sure you know the answers to these most frequently asked questions:

• What do you do?
• What does your company do?
• Who do you work with?
• What are you working on at the moment?

2. Post on LinkedIn in advance of the event

Or Twitter. Or Facebook. Anywhere really, just let your connections know you are going and give them the chance to reach out to you in advance. Someone you would like to meet may also be going and you can arrange to catch up at the event, or enjoy a coffee afterwards.

3. Join the conversation on Twitter using the event hashtag

Almost every event has a hashtag now. If they don’t, have a look to see what everyone else is using, or you can use the organiser’s or event’s name, for example at the it@cork Leaders Awards, use #LeaderAwards18.

4. Come equipped with business cards

These certainly haven’t died out and they are a great way to share your details with people you meet so that they can connect with you later on social media.

5. Connect on LinkedIn with one new person you meet

Dont just take the business cards and run! Follow up the next day by reaching out to someone you met on LinkedIn. Once you’re connected, you can comment on their posts (Don’t be a stalker, only comment if it is genuine interest or you have something to bring the conversation).

If you want more info on how to amplify your brand’s profile, contact ciara@springboardcommunications.ie

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.