The Springboard team works extensively with companies to build, maintain and re-invigorate their brand stories. Building brand reputation is fundamental to your business success. 

Here are our four key takeaways for effective branding:

1. Developing a business idea.

Whether you are a new business, or your company is launching a new product or service, research and a strong vision are vital for brand development.  Give yourself a point if you have completed the following:

• SWOT analysis
• Competitor analysis
• Market research
• Development of key messages and USPs

2. Brand identity

How you represent yourself aesthetically is a very important element of branding. You must appeal to your target audience. Give yourself another point if you have built your brand’s key messages into the following:

• Logo
• Brand guidelines including font, colour, imagery, tone of voice
• Packaging and marketing collateral

3. Rolling out your brand

Consistent and integrated content and communications are vital for developing your brand. You can use traditional and digital platforms and a variety of owned, earned and paid media to reach your target audience.

How many of the tools below do you use to communicate to your audience? Point for each one!

4. Brand equity

Consistent integrated marketing communications is the key to maintaining and building brand reputation. All brands must continually work to develop:

• On-going awareness
• Brand responsiveness
• Relationship building (CRM)
• Reputation management

If you haven’t checked three of the above four mentioned topics off your list, maybe it is time to reinvigorate your brand with an integrated communications campaign.

Get in touch today to see how the Springboard team can help with your brand development.

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.