Planning a conference, seminar, networking opportunity or briefing can be time consuming and challenging. Once all the details are finalised, it can be tempting to sit back on your haunches. However, your hard work doesn’t end there and with a few strategic moves, you can maximise attendance on the day.

Here are 3 ways to let your audience know why they should attend.

Hello media!

The media is always interested in things going on in their industry, so make sure you let them know about your event. Here are ways we promote events with media at Springboard PR & Marketing.

• Craft a press release for the event
• Secure opportunities for guest speakers, such as;
  • Interviews
  • Guest articles
  • Opinion pieces

Content doesn’t create itself

Behind every event with a great buzz is an extremely hard-working marketing team that have planned every piece of content you see.

• Create a content calendar with planned weekly posts across your platforms
• Engage with key people
• Create a hashtag to unite the conversation on Twitter and Instagram
• Create graphics, GIFs and mini videos to deliver content in new ways
• Include a call-to-action in each post
• Don’t forget links to where your audience can buy tickets, or get more info

You can get creative with this, you may even choose to run a competition to win a pair of tickets to the event!

Sponsored content

You can shout, shout, and shout all you want on social media, but if you really want to be heard, consider investing in a clever PPC campaign. With a relatively small budget, you can deliver a targeted campaign to your key audiences. You can boost posts that are doing well on social media; create adverts across Facebook, LinkedIn and Twitter; or appear in a Google search with Google AdWords. For example, we recently worked with the Ireland Chapter of PMI to deliver a targeted campaign on LinkedIn. It worked to capture a business audience, engaging project and portfolio managers about their conference in Dublin on May 4th.

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.